Tear-jerking and powerful video asks how many people should die on our roads each year

This is the emotional moment a man is questioned about the number of road deaths which happen each year.
The star of the footage, is Australian Francisco Cerros, who is asked the question: "Last year 249 people died on Victorian roads.
"What do you think is a more acceptable number?"
He answers: "70".
Mr Cerros is not an actor and he was not prepared for the sight of 70 of his closest family and friends walking around the corner.

Question: Australian Francisco Cerros is asked what an acceptable number of people dying on the road is

In an unscripted response, he is moved to tears before changing his answer to zero.
The extremely powerful clip has launched the Australian Transport Accident Commission's Towards Zero road safety campaign in the state of Victoria.

Moving: Around 70 members of his family arrive

Luke Donnellan, Government minister for roads and road safety, said: "We realise Towards Zero sets an ambitious target.
"But unless we're working towards the highest possible benchmark, Victorians will continue to lose loved ones to road trauma and we can never accept that.
"If we're not aiming for zero, we are saying to ourselves that there is an acceptable level of road trauma."
For the last 25 years Australians have seen advertisements with slogans like 'if you drink and drive, you're a bloody idiot' or graphic imagery of crashes.

Powerful: The man is moved to tears during the recording

But from today, they will see a new style of TAC commercial.
The Towards Zero campaign will ask people to consider what it would be like to lose their loved ones on the roads.
Mr Donnellan added: "Victorians know they should wear a seatbelt and why they shouldn't drink and drive, speed or text at the wheel but we are still seeing too many people die on our roads.
"Road trauma is not about numbers published next to the words 'road toll'.
"It is about our brothers, sisters, children, parents, friends and colleagues."

Πηγή: http://www.mirror.co.uk