A Diploma Thesis titled 'Investigation of the impact of roadside advertising to driver behaviour and safety in cities with the
use of driving simulator' was
presented by Anastasia Gkouskou in July 2015. An experimental process
on a
driving simulator was carried out, in which all participants drove in
specially selected driving scenarios. Regression statistical models were
developed to investigate the impact of roadside advertising on the mean
speed and the lateral position of the vehicle from the right borderline
(lognormal) and on the mean reaction time (linear). The models'
application demonstrated that roadside
advertising leads to small increase of the mean reaction time and the mean lateral position
of the vehicle
from the right borderline. At the same time, it leads to small decrease
of the mean speed, perhaps due to overloaded driving environment.
Finally,
roadside advertising appears to have no effect on the headway distance
and the probability of getting involved in an accident. 
Πηγή: Ε.Μ.Π
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