Brake Professional Bulletin - Road Safety Week 2018

Get involved in Road Safety Week 2018   Bike Smart is the message at the heart of this year’s Road Safety Week, sponsored by Devitt Insurance, Ford and the Department for Transport.    Those on two wheels are among the most vulnerable road users in the UK; more than a third of people killed or seriously injured on UK roads are bicycle or motorcycle riders. Brake’s week-long campaign will raise awareness about the importance of implementing a safe systems approach, mandating life-saving technology and prioritising cycle-friendly infrastructure, as well as promoting safe driving and riding behaviours. Why get involved? This is an ideal opportunity to spread life-saving messages and show your commitment to road safety to employees and their families, customers, suppliers and your local community. Hundreds of employers use the week to train staff, raise awareness, or partner with local schools, community groups and road safety professionals to promote safer roads. For example, last year Yorkshire-based firm BigChange ran a week of activities for staff, including an event with racing car driver Nic Hamilton, pictured top right. Many employers use the week as a springboard to launch year-round road safety programmes.   Road Safety Week will take place from 19-25 November 2018. Click here to sign up.

How to get involved : Dress as your favourite superhero and run a Road Safety Superhero day in your office! We recently launched our brand new dress down day, Road Safety Superheroes. This simple and fun dress down day provides your business with the perfect opportunity to fundraise for Brake, and raise awareness of road safety. Whether it's a t-shirt or a full outfit, it would be great to have you involved. You can run a Road Safety Superhero day at any time, but we'd love you to be part of national Road Safety Superhero Day on Friday 23rd November. For more information and to register for your free action pack, visit our website. How to get involved : Road Safety Week banners There is still time to order your Road Safety Week banners. The banners are an excellent way to publicly display your support for Brake, and involvement in the campaign in your local community. This year we have 5 designs to choose from, and come printed with your company logo. The banners measure 5 x 1m and cost £475 + VAT to order (£275 + VAT for not for profit organisations), which includes design, print and delivery. To find out more email smhatfiled@brake.org.uk. How to get involved : Watch Road Safety Week webinar   To get inspired, click here to watch our Road Safety Week webinar which provides tips and ideas on how organisations of any size or type can get involved and reap the benefits, while engaging organisations and communities with the theme.