Project EDWARD: thank you for your suppoprt

Project EDWARD 2017: what we know so far

 

Project EDWARD, the second 'European Day Without A Road Death', took place on Thursday 21 September.

Provisional results are as follows:

• 25 countries have so far provided results, and we must report that 37 people lost their lives on 21 September.
• Of these, 10 fatalities occurred in Poland, 6 in Greece and 6 in Romania.
• Five countries have yet to report their figures.
  
  

Media attention was significant, and we know there were reports and interviews on a great many TV and radio stations across Europe. 

Our social media activity (particularly on Twitter) was very successful:

Total Unique Twitter Reach for #ProjectEDWARD: 25 million   This compares with 19.5 million in 2016.
(Unique reach is the potential for timeline impressions based on the followers of the accounts tweeting and retweeting about #ProjectEDWARD. Each account is only counted once per day.)

8,813 posts during last Tuesday, Wednesday and Thursday

#ProjectEDWARD trended number 1 on Twitter in Ireland, number 4 in the UK and number 5 in Germany.

We also trended in Spain and other countries.

Thank you to TISPOL President Paolo Cestra for organising the Project EDWARD seminar and round-table discussion in Rome last Thursday. Also, thanks to the speakers and to those who participated.

A big thank you to Road Safety Support and Westcotec for their support of Project EDWARD this year. 

And thank you to the following organisations and individuals who were among the top 10 Tweeters: @Pekeseguro, @GoSafeCymru, @fatal4uk, @RoadSafetyPic, @SgtTCS, @SteveOConnell88 and @VolkerOrben.

 

Send us your Project EDWARD stories 

We will be collating information from as many participation countries as possible in the coming days. So please send us a few sentences (and some pictures) giving an overview of how you supported Project EDWARD. Just send anything to media@tispol.org as soon as you can. Thank you.