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ALLIANCE PUBLICATION: WALKING THE TALK
October saw the launch of our new action brief, Walking the Talk,
which describes the response of the Alliance and its member NGOs to the
road safety SDGs. It presents stories about Alliance members growing in
strength and confidence. It demonstrates how investment in capacity
building through the Alliance Empowerment Program has made their work
more effective.
We are proud of our members and of the Empowerment Program’s role in
enabling NGOs to save lives on the road. We will be releasing more
training and webinars through the program in coming months, thus
enabling a greater number of NGOs to take advantage of our
capacity-building activities. We invite you to walk the talk with us as
we work together to reduce road casualties through evidence-based
programs and partnerships.
You can download the publication HERE.
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This month, the Every Journey, Every Child conference took place in
London, UK. It featured Zoleka Mandela, Global Ambassador for the Child
Health Initiative; Jean Todt, the UN Secretary-General’s Special Envoy
for Road Safety; and the mayors of London and Accra, Ghana. Lotte
Brondum, Executive Director of the Alliance launched our new action
brief, Walking the Talk.
Participants at the conference signed the Declaration of Every Child’s
Right to Safe & Healthy Streets, which comprises six articles
focused on protecting children from traffic-related toxic air pollution
and road traffic injury.
The conference was attended by a number of Alliance members (see photo above), who supported the Alliance in launching Walking the Talk. Read more about the conference and the Declaration HERE.
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WORLD DAY OF REMEMBRANCE: NEW TOOLKIT COMING SOON
The World Day of Remembrance for Road Traffic Victims (WDoR) is an
important global event for the road safety community. It is a time to
reflect on those injured and lost on our roads. It is also a time to
scale up action to prevent these deaths and injuries and draw attention
to the target of halving the number of deaths by 2020. Read an interview
BELOW with one of our members about why WDoR is important to him.
At
the Alliance, we want to support the WDoR team at FEVR in making this
the biggest event yet and raising global awareness of the unacceptable
human cost of road traffic crashes. We have made it our goal to reach
500,000 people through social media and we need your help. The Alliance
is producing a toolkit to help you promote WDoR and your event. It will
include social media posts, template press releases, an advocacy guide,
and a signboard to download.
The toolkit will be available soon. Read more about WDoR on the official website HERE. |
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FUNDACIÓN CAVAT: WHY WE COMMEMORATE THE WORLD DAY OF REMEMBRANCE
We asked Esteban Paredes of Alliance member Fundación CAVAT “Nicole
Paredes,” Ecuador, why WDoR is important to him and what Fundación CAVAT
has learned from running successful WDoR events over the past six
years.
“Our
foundation commemorates WDoR because we consider it an important day to
transmit the message that each one of us could be a victim, but also
each one of us could be part of the solution,” says Esteban. Each year,
the NGO gathers victims, their families, and government officials
outside the government palace in Quito, Ecuador, to read a manifesto
that is also read in 15 other Latin American countries. “[The manifesto]
expresses that road safety needs to be taken seriously in our country
and also [that we must] provide comprehensive assistance to victims.”
Fundación CAVAT has learned that some events work better than others.
Says Esteban: “In 2016, we did a campaign in the park that included
artists and TV presenters, with the intention of raising awareness about
road traffic crashes and their victims. Unfortunately, we noticed that
the event was more like a concert, and it did not reflect the feelings
and awareness and the impact and change we wanted to generate.” He
reflects that other events have been more effective: “In 2015, we
launched an awareness and prevention campaign named ‘Faces beyond
Statistics,’ allowing the public to visualize the problem and raise
awareness about it.” Read the full interview HERE. |
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MEMBER FEATURE: STOP-LINE CAMPAIGN IN LEBANON
In 2016, Alliance member Kunhadi, Lebanon, received an Alliance seed
grant for an awareness campaign, “Stop before the white lines.” The aim
of the campaign was to convince drivers not to stop on pedestrian
crossings. It used a short, animated TV spot, broadcast at high volume
locations in Beirut, to raise awareness and change driver behavior.
Before viewing, 36.6% of people could correctly answer questions about
behavior on the white pedestrian lines. After viewing, this rose to
79.9%.
One
year later, the campaign has made an impact. “Now it's a lot more
common to see cars stopping before the white lines on red lights, albeit
not nearly as many as they should,” says May Abdouny of Kunhadi, “but
at least the culture is launched. Here is a picture [see above] where
cars are stopping before the white lines, without the presence of a
policeman or other enforcement. That is a sight you couldn’t see
previously.”
The project was chosen for an Alliance seed grant because it is a good
way to disseminate awareness to a large audience and is easy for other
NGOs in different countries to replicate. Evidence and impact are key
themes of the Alliance Empowerment Program, which includes the seed
program. Read more HERE. |
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NEW REPORT SHOWS ROAD FATALITIES INCREASING
This month, the Organisation for Economic Co-operation and Development
(OECD) released the 2017 edition of the International Traffic Safety
Data and Analysis Group (IRTAD) annual road safety report.
This year’s report shows a 3.3% increase in road fatalities in 2015
compared to 2014, although overall fatalities were still down 6.5% when
compared to 2010. The report calls for greater innovation, stating that
“the slow-down of progress in countries that achieved notable successes
during the previous decades and can boast some of the lowest fatality
rates worldwide may also point to the limits of current safety measures
and the need for further innovation in road safety policies.”
The IRTAD 2017 report provides an overview of road safety performance
for 2015 in 40 countries, with preliminary data for 2016 and detailed
reports for each country. Read the report HERE.
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ALLIANCE WELCOMES ONE NEW MEMBER
The Alliance is excited to welcome a new member organization that joined us in October.
Read more about our new member HERE,
and please stop by their member profile on the Alliance’s website to
learn more about the important work the organization does to promote
safer roads and reduce traffic-related injuries and fatalities around
the world.
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Η ΕΥΘΥΤΑ ΡΟΔΟΥ, μέλος της Global Alliance of NGOs for Road Safety
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